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VR Football Experience for GM at Isobar (São Paulo)


VR Football Experience for GM

General Motors, Isobar and Globo TV, got together to reivent how Brazilians watch their favorite sport. A mass audience immersive VR football experience

The native content on Globo's football channel worked with any smartphone and was watched by almost one million fans. Globo's audience is so massive, its ratings are the equivalent of a daily superbowl; making it the perfect partner for such a game changing partnership

The project increased dramatically the perception of impacted viewers, that GM is at the forefront of innovation and technology. With this technological landmark, GM is now permanently linked to the history of football broadcasting in Brazil, consolidating years of TV sponsorship

Client: General Motors
Agency: Isobar (São Paulo)
Production Company: 
Globo TV