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Powerade's sponsorship of Copa America at Madre (Buenos Aires)

 

Powerade's sponsorship of Copa America

Powerade was the main sponsor for Copa America, and they wanted to make a lasting impact in the fanatic football audience in Latin America.

Inspired by film studios, we developed a football ident, to be played before every game on television, that created an atmosphere of a great spectacle about to begin.

 Billboards

Billboards

Client: Powerade
Agency: Madre Buenos Aires
Production Company: Psyop