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Fingerskilz Viral Campaign for HP at MRM/McCann (London)

 
 
 

Fingerskilz Viral Campaign for HP

The brief was to do a viral campaign for HP during the period of the World Cup but, because they were not official sponsors, we weren’t allowed to mention football. We created our own sport of fingerball to rival the World Cup action. Our hero had a blog updated during the World Cup to show off his finger skills, to explain more about his passion and showing people how to get involved themselves. The blog attracted 10 million visitors to date and inspired lots of copies on YouTube.

Client: HP
Agency: MRM McCann (London)
Production Company: Viral Factory
Awards:
London International Advertising 2006 (winner: Viral)
D&AD 2007 (nomination: Viral / Special Effects)
Cannes Lions 2007(Shortlisted: Viral Film)
British Interactive Media Assoc. 2006 (winner: Best use of Viral)
Art Directors Club 2007 (merit: Viral)
Revolution Awards 2007 (commendation: Technology)
Eurobest 2007 (shortlisted: Viral Video / Blogs)