I'm Pedro Garcia, a Creative Director (art director/copywriter), currently working at Isobar/Dentsu Aegis (São Paulo) as the Head of Concept, a role we created to combine creativity, innovation and business. In the past 17 years, I've worked at digital and above the line agencies in Brazil, Argentina and London and speak fluent English, Portuguese and Spanish.
I'm also co-founder of WeDemand/Queremos! a music platform that connects fans and artists. With our collected data, we have promoted more than 200 shows worldwide for artists like LCD Soundsystem, Solange and The XX. Our disruptive potential to the music industry has resulted in invitations to SXSW, TEDx, TechCrunch Disrupt, MIT, and Cannes Lions Innovation.
With my pictures of daily life, under the alias of Cartiê Bressão, I've been invited to talks around Brazil, crowdfunded a book and had exhibitions at the Presidential Palace and at Rio's International Airport during the Olympics.
In short: I love to make work that becomes culture, telling stories in a creative way, regardless of the format: digital or virtual reality experiences, short films, tv spots, music videos, business models or tv shows.