I love to solve problems with creativity
Graduating in Graphic Design, I've started my career an Interaction Designer, later becoming a Creative, doing both Art Direction and Copywriting. I worked at several agencies in London, São Paulo, Rio and Buenos Aires, winning awards like Cannes Lions and D&AD along the way. This diverse journey gave me an amazing set of problem solving tools to explore many areas of interest.
Six years ago I founded Queremos! / Wedemand, a music startup that has organized more than 150 shows across the globe, based on the demands of our more than 1 Million registered fans (with artists from Alabama Shakes and LCD Soundsystem to upcoming YouTube stars). This hands on experience with the music industry opened the way to projects like the redesign of Brazil's biggest TV Music Awards, working with artists on their strategic positioning and directing their creative outputs, such as album covers, music videos and music production.
Meanwhile, during my wanderings in the city, I created a photographic alter-ego, which became an internet sensation, with exhibitions in galleries, the Presidential Palace and Rio’s International Airport.